The planning of capital investments in the oil and gas industry is subject to the basic principles of forming a plan for the national economy.

When planning the development of the national economy, and in particular, the oil and gas industry, the main tasks are determined in accordance with the directives of the party and the government and taking into account the analysis of trends in the development of the industry, the introduction of the achievements of science and technology, the identification of additional resources and needs, etc.

Forecasting and taking into account the prospective needs for knowledge workers will allow the enterprise to comply with industry development trends and market requirements, that is, to operate with maximum efficiency. The task of the university is to help him in this.

Forecasting and taking into account prospective needs for intellectual workers will allow the company to respond in a timely manner to industry development trends and act adequately to the emerging situation. The task of the university is to help the enterprise develop in accordance with the requirements of the time and market conditions, and the innovative approach proposed by us allows us to do this.

The most difficult stage is the collection and processing of information about the market – marketing research. It is recommended to involve experts in this work, who will help to significantly reduce the risk of losses in project efficiency. The main role in the preparation of such information is assigned to the sales service, whose functions include the systematic collection and analysis of data on the entire range of issues sales of products. The connection of these problems with the assessment of trends in the development of the industry and identical industries also presupposes the involvement of the engineering departments of the enterprise.

Data collection

The main data collected at this stage relate to the development trend of the industry, related enterprises, corresponding industries in the regions where the sale of products is expected.

The second group is those who need the results of the analysis to protect the interests of the first group of users. This group includes.

1) audit services that need to verify the reliability of reports in order to protect the interests of investors.

2) financial advisers who use the analysis to advise clients on placing their capital in a particular enterprise.

3) lawyers assessing the possibility of fulfilling the terms of contracts, compliance with profit distribution norms, pension conditions.

4) the press and news agencies interested in assessing development trends and analyzing the activities of individual enterprises and industries.

5) trade and industrial associations using comparative analysis and performance assessment at the industry level.

6) trade unions that need analysis to determine the requirements under the terms of labor agreements, to assess industry development trends 7) government agencies that make decisions on licensing, certification, assessing the state of processes and systems at the enterprise.

Many reasons for the recession Acute crisis in the industry Unfavorable attitude of support groups Pressure of historical strategy Unfavorable trends in the development of the industry 1 Unfavorable cost-price ratio.

Attitude of support groups is favorable historically, the strategy does not impose restrictions, for example, a diversified firm favorable trends in the development of the industry Favorable cost-price ratio.

After identifying the current state of affairs in the industry, it is necessary to try to establish the dynamic factors that determine the trends in the development of the industry and require organizational the strategic planning process. It can be helpful to divide factors into those that fight industry demand and those that determine industry prices and thus potential industry average profit. Performing this part of the analysis will allow you to decide whether the industry is attractive for investment (growing and profitable) or not, as well as identify those areas of activity in the industry where the firm can achieve a competitive advantage.

Company growth

When a company grows into a major economic force capable of controlling or influencing the markets of an industry, it can significantly influence pricing and industry trends. From a production and commercial point of view, large companies tend to have complex structures, they use the latest and most advanced technologies, including, possibly, robotics and cost accounting using a computer database. Large companies typically have market value, transparency and operating results that enable them to borrow from a wide range of financial sources, including government loans and the stock market. At this stage, the bank is likely to turn into a secondary source of funds, as open capital markets provide funds at a lower cost than borrowing from commercial banks.

Adoption of any planning decision, and especially a decision in the long term, should be preceded by the accumulation of significant scientific material, which reveals the objective trends of economic processes, an assessment of their actions in the near and more distant future. Improving planning requires an increase in the scientific significance of those stages of planning work, at which the analysis of the state and development trends of the branches of the national economy and the foresight of a wide range of factors and development opportunities are carried out.

Industry of activity. The industry overview should include information on the size of the market, the main players in the market in the industry, and industry trends. The company management must demonstrate its understanding of the industry, as well as the influence of external factors on the development of the company.

As a result of many years of work, a large amount of technical and economic information has been accumulated characterizing the economy and objective trends in the development of the industry, the composition and methods of solving economic issues, the level of resource consumption, the state and development of the regulatory framework, the system of material and technical support.

The purpose of the section is to show trends industry development (developing, stable or stagnating) and the company’s place in it. You must show your understanding of the industry, the influence of external factors on its development. Working on this section is the first step in your business’s attempt to present the essence of your business to a potential investor. Therefore, try to be short and clear about the matter.

It is necessary to analyze how quickly products, services will establish themselves in the market, and justify the possibility of further expansion of sales. It is necessary to assess the main factors affecting the expansion of the market (for example, trends in the development of the industry, region, socio-economic, regional policy, competition, etc.). A generalized view of markets and competitors can be given in the form of a table.

Photo by Joe Yates on Unsplash

Sascha Barby

Sascha Barby

Sascha's passion for food and the foodservice industry has driven him since he first worked in the kitchen. Projects abroad and the diversity of the industry have only increased his enthusiasm. Started as a Chef in various restaurants in Germany and Canada, completing his skills with an MBA, he now works at Rational AG in marketing.  Sascha lives with his wife and children in Bavaria near Munich.

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