In pursuit of success, it is extremely important for companies not only to attract, but also to retain young professionals . Those companies that help realize the talents of people who have grown up in the digital world will ensure a secure future for themselves.

By 2020, millennials will make up half of the world’s workforce , and some of them will already be in leadership positions in various industries. If this data is taken into account by the company’s leaders now, young employees will complement the existing teams of specialists and will play an important role in creating.

Stay competitive

In just 20 years, we’ve come a long way from inconvenient faxing to sending files from your phone to the cloud. Millennials – people raised in a constantly changing environment – not only feel confident in the digital age, but are constantly on the lookout for new technologies. In their free time, they think about how to make it easier to pay for purchases from a smartphone or how to improve the interface of their favorite application. This commitment and adaptability can be an important resource for many companies. Personal growth and the desire to build a career play a large role in the lives of millennials – 52% of young professionals confirm that they are attracted by companies in which they can move up the career ladder , and according to PwC research, the opportunity to learn and develop is one of the most valuable benefits an employer can provide them . Such ambitious, capable professionals are extremely important for those companies that are looking for new ways to solve their business problems.

Millennials switch their attention from laptop to phone or tablet and vice versa on average 27 times per hour – 10 times more often than people of the previous generation. They intuitively use any technical innovations and easily cope with several tasks at the same time.

The workspace should reflect the interests of employees

Roughly a third of all millennials prioritize freedom above salary when choosing a job . For them, work is nothing more than a temporary project; unlike the previous generation, they are less inclined to make it the main business of their lives. Therefore, companies that offer flexible working hours and several offices in different parts of the city to choose from are better suited to their lifestyle and meet their needs.

According to a study by Bentley University, 89% of young professionals check their work emails and respond to messages even after the end of the working day. And according to a poll by Ernst & Young, 47% of millennials believe that the amount of time they actually spend working has increased over the past five years. Keeping track of time spent solving work issues outside of working hours can help employees avoid burnout at work and make them know that their work is valued.

Technology is changing the way millennials communicate with leaders and colleagues. More than 40% of young professionals say they find it easier to communicate with colleagues in the digital space , rather than in person or by phone. Companies are moving to tools such as Slack, Microsoft Teams, and Workplace, built by Facebook developers, to encourage employees to freely share ideas with colleagues, regardless of their status or position in the team. Teaching technical literacy and recruiting advanced team members as “tech gurus” helps to spread digital tools for discussing work issues across the entire team. This is how the previous generation gets the skills to use modern technologies, and millennials get the recognition they need: 80% of young professionalsprefer real-time feedback and praise over dry, formal performance appraisals.

Millennials, who were previously outnumbered, now dominate the workplace. The way information is disseminated will also change: instead of traditional ideas “from above”, discussion of any issues will rather take the character of a conversation.

Millennials are not attached to the tools they use and are ready to switch to something else whenever necessary. It is through this high level of adaptability that they begin to change the way they do business and create new opportunities for companies to grow. Not all young employees will be able to build Facebook, but if companies manage to implement a digital environment that is right for them, tech-savy millennials can teach a lot.

A new health focus?

A Cancer Research UK study says that on average more than 70% of Britons born from the early 1980s to the mid-1990s (called the millennial generation) will be obese by the age of 35-44. This is significantly more than the baby boomer generation (born from the mid 1940s to the mid 1960s) – in this generation the proportion of obese people hovers around 50%. The results of the study allow the British organization to say that if this trend continues, the millennial generation could become the most obese of all previous generations.

Cancer Research UK’s director of prevention, Alison Cox, notes that “obesity is the UK’s leading post-smoking cause of cancer that can be prevented by prevention. But many people are unaware of this risk. If more people find out about it, it could help people of all generations, not just millennials, reduce their chances of getting cancer. Cancer Research UK professor Linda Bold emphasizes that “millennials are known for their adherence to healthy organic nutritional trends, but nothing beats a balanced diet. Not only is there a lot of fruits, vegetables and other fiber-rich foods like whole grains to eat, but cutting down on junk food is the best way to maintain your optimal weight.”

Therefore, the researchers called on the government to ban ads for junk food during the day, until 9 pm – to “shield young people from the influence of advertising that promotes foods that lead to obesity.” To educate the public, Cancer Research UK has already campaigned in one of the regions of England when boxes were handed out to people on the street with the words “What’s the second most dangerous cause of cancer? It is reported that people were very surprised when they found chips in the box, and the answer to the question was “obesity.”

Photo by Austin Distel on Unsplash

Sascha Barby

Sascha Barby

Sascha's passion for food and the foodservice industry has driven him since he first worked in the kitchen. Projects abroad and the diversity of the industry have only increased his enthusiasm. Started as a Chef in various restaurants in Germany and Canada, completing his skills with an MBA, he now works at Rational AG in marketing.  Sascha lives with his wife and children in Bavaria near Munich.

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